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In-depth comparison between Shopify and Magento – and how they are positioned in 2018

Are you in the process of starting an ecommerce? Then you are also probably going through the process of finding the perfect platform for you to work with. Nowadays there are tons of different platform options to choose from, and for a lot of business owners that actually makes the whole thing much more complicated. Two of the top choices out there are Shopify and Magento. These are two different platforms that come with different features and functionalities so it can even be difficult to choose between those two, so to make things a bit simpler for you, today we are going to talk a bit more about both platforms and get a more in depth look, so make sure to keep reading to find out more.

branding options

Design

To start off, we are going to talk about the design options you will have with these platforms, and off the bat we can say that they both offer you some excellent choices. You will be able to choose between some amazing themes, both paid for and free, and you will be able to create an ecommerce that will be recognizable. The difference here is that when it comes to Magento you will be able to really customize the themes thanks to the fact that this platform is an open source one and will allow you to use coding to modify the theme and this will allow for better branding options. On the other hand, Shopify doesn’t allow you to customize things more than changing the colors or the font, but you will still get some great design options to choose from and more importantly manage social, mobile, and conversational commerce. For more comparisons between Shopify vs Magento, click here.

SEO capabilities

In the day and age that we live in, SEO, or search engine optimization, is key to a successful business, which is why we are including this as a part of our Shopify vs. Magento comparison. When it comes to SEO features, there have been many studies out there that have shown that Magneto almost always comes in first place, with Shopify coming in a close second. However, despite these studies we can safely say that no matter which platform you choose to go for, you will get all the capabilities you need in order to get your platform at the top of the search engines. The capabilities of these two platforms will be able to drive some organic traffic towards your online store, and that is exactly what will help you build a successful store.

Shopify and Magento

Speed

In the day and age that we live in, SEO, or search engine optimization, is key to a successful business, which is why we are including this as a part of our Shopify vs. Magento comparison. When it comes to SEO features, there have been many studies out there that have shown that Magneto almost always comes in first place, with Shopify coming in a close second. However, despite these studies we can safely say that no matter which platform you choose to go for, you will get all the capabilities you need in order to get your platform at the top of the search engines. The capabilities of these two platforms will be able to drive some organic traffic towards your online store, and that is exactly what will help you build a successful store.

The Shopify platform will give you a definite boost in speed and you will be able to take advantage of that and get more customers. However, we do have to mention that Magneto has improved significantly over the last few years, so it is definitely not as behind as it once used to be.

SEO capabilities

As you can see, while both of these platforms can offer you a lot, they are definitely very different from each other. You can be sure that you will get the necessary functionalities and tools that any business owner would need, but which one is the right one for your own business will highly depend on your own business. So, take a look at this Shopify vs. Magento comparison, and then make sure to take a look at your business in order to see what you need, and hopefully you will be able to make your decision much easier.

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